Partying For Profit
Born as a spontaneous eruption of wild, underground drug parties, rave culture has become big business. From Barcelona to Reykjavik, 21 million European youths hit the clubs each week, and go on the road each summer seeking out the perfect rave in places like Ayia Napa, Cyprus or Ko Phangan, Thailand. Around 2 million land in Ibiza, packing club floors as large as 7,000 square meters. By sheer numbers, it was perhaps inevitable that raves would come out of the alleys and into superclubs, and that the clubs would evolve into corporations....